About – Zariva™
Everyday Elegance, Thoughtfully Designed
Zariva is an Indian anti-tarnish demi-fine jewellery brand creating water-resistant, skin-safe, and affordable luxury jewellery designed for modern women.
Crafted using premium SS316L stainless steel and finished with 18K Gold PVD plating, Zariva jewellery is designed for everyday wear—bringing together timeless style, lasting comfort, and effortless elegance.
From morning meetings to weekend brunches, meaningful celebrations to everyday moments, Zariva jewellery is thoughtfully designed to become part of your story—not just part of your outfit.
Our Story
We believe beautiful jewellery should feel as effortless as it looks.
Yet too often, jewellery loses its shine, feels uncomfortable after hours of wear, or is reserved only for special occasions.
Zariva was created to change that.
Born from a desire to make everyday jewellery more beautiful, comfortable, and dependable, Zariva brings together thoughtful design, premium materials, and timeless aesthetics to create jewellery women genuinely love wearing.
What began as a simple idea has grown into a brand dedicated to helping modern women feel confident, elegant, and effortlessly themselves every day.
Why Modern Women Choose Zariva
Modern women seek more than jewellery that simply looks beautiful.
They seek pieces that move with them through every part of life—through work, travel, celebrations, and everyday moments.
At Zariva, every design is created with this philosophy in mind.
Lightweight enough for all-day comfort, versatile enough for every occasion, and timeless enough to remain relevant beyond passing trends, our jewellery is designed to become a natural part of your everyday style.
Why We Chose SS316L Stainless Steel
The materials behind jewellery matter just as much as the design.
That is why Zariva is crafted using premium SS316L stainless steel and finished with 18K Gold PVD plating.
Known for its durability, corrosion resistance, and skin-friendly properties, SS316L is trusted worldwide for products designed to be worn regularly and comfortably.
Combined with advanced PVD plating, it allows us to create anti-tarnish demi-fine jewellery that balances beauty, comfort, and long-lasting wear—so your favourite pieces can remain part of your everyday life for longer.
Our Mission
To make anti-tarnish demi-fine jewellery accessible to modern women who want affordable luxury without compromising on comfort, quality, or durability.
Our Vision
To become one of India's most trusted anti-tarnish demi-fine jewellery brands, known for creating elegant, long-lasting designs that women can wear confidently every day.
Designed For Real Women
Zariva jewellery is created for women who appreciate elegance without excess.
Women who believe style should feel effortless.
Women who value comfort as much as beauty.
Women who choose timeless pieces over fleeting trends.
From everyday routines to life's meaningful moments, our designs are created to complement the way modern women live.
Because the most meaningful jewellery is not the jewellery you save for special occasions.
It is the jewellery you reach for, wear, and love every day.
Founder’s Note
Like many women, I was frustrated by jewellery that looked beautiful at first but quickly lost its shine, felt uncomfortable after long hours of wear, or was reserved only for special occasions.
I wanted something different.
Jewellery that felt effortless to wear, timeless in style, and beautiful enough to become part of everyday life.
That belief became Zariva.
Every collection is created with a simple intention: to design jewellery that women genuinely enjoy wearing—not just admiring.
Thank you for being part of this journey.
— Pooja Kumari
Founder, Zariva™
The Zariva Promise
At Zariva, every piece begins with a commitment to thoughtful design, lasting quality, and everyday wearability.
Our promise is simple: jewellery that keeps up with your life.
Designed to be anti-tarnish, water-resistant, skin-safe, and comfortable enough for everyday wear, every piece is created to balance beauty, durability, and effortless elegance.
The result is demi-fine jewellery designed to be worn often, loved for years, and treasured as part of your everyday story.
Zariva™
Anti-Tarnish Demi-Fine Jewellery for Modern Indian Women
Anti-Tarnish. Water-Resistant. Skin-Safe. Timeless.
Pooja Glamour & Fashion House
Noida, India
Official Home of Zariva Anti-Tarnish Demi-Fine Jewellery